Kev ntim khoom noj yog ib ntu kev siv zog thiab loj zuj zus ntxiv uas txuas ntxiv cuam tshuam los ntawm cov thev naus laus zis tshiab, kev ruaj khov thiab kev tswj hwm.Kev ntim khoom ib txwm tau hais txog kev cuam tshuam ncaj qha rau cov neeg siv khoom ntawm kev sib cav ntawm cov txee uas muaj neeg coob coob.Tsis tas li ntawd, cov rhawv tsis yog cov rhawv tshwj xeeb rau cov khoom loj.Cov thev naus laus zis tshiab, los ntawm kev ntim khoom hloov pauv mus rau digital luam ntawv, tso cai rau ntau thiab ntau lub npe me me thiab txiav-ntug kom dej nyab rau hauv kev lag luam.
Ntau lub npe hu ua "challenger brands" feem ntau muaj cov khoom loj, tab sis tus naj npawb ntawm kev txiav txim ib pob yuav me me.SKUs tseem txuas ntxiv mus ntxiv raws li cov neeg siv khoom ntim khoom loj hauv tuam txhab sim cov khoom lag luam, ntim khoom thiab kev tshaj tawm kev lag luam ntawm cov txee.Cov pej xeem lub siab xav ua lub neej zoo dua, kev noj qab haus huv ua rau muaj ntau yam kev xav hauv cheeb tsam no.Cov neeg siv khoom kuj xav tau ceeb toom thiab tiv thaiv tias cov ntim khoom noj yuav ua lub luag haujlwm tseem ceeb ntawm kev nyiam huv hauv kev faib khoom, tso saib, faib, khaws cia thiab khaws cia zaub mov.
Raws li cov neeg siv khoom paub ntau dua, lawv kuj nyiam kawm ntxiv txog cov khoom.Pob tshab ntim yog hais txog cov ntim khoom noj uas ua los ntawm cov ntaub ntawv pob tshab, thiab raws li cov neeg siv khoom txhawj xeeb txog cov khoom xyaw uas siv hauv cov khoom noj thiab cov txheej txheem ua rau lawv, lawv lub siab nyiam rau hom pob tshab tau nce siab.
Tau kawg, cov kev cai ua lub luag haujlwm tseem ceeb hauv kev ntim khoom noj, tshwj xeeb tshaj yog cov neeg siv khoom paub ntau dua li ib txwm muaj txog kev nyab xeeb khoom noj.Cov kev cai thiab kev cai lij choj xyuas kom meej tias cov zaub mov raug tswj kom zoo rau txhua yam, ua rau muaj kev noj qab haus huv zoo.
① Kev hloov pauv ntawm kev ntim khoom yooj yim
Vim tias cov yam ntxwv thiab qhov zoo ntawm kev ntim khoom yooj yim, ntau thiab ntau lub npe khoom noj, loj thiab me, tab tom pib lees txais cov ntim khoom yooj yim.Kev ntim khoom yooj yim tau tshwm sim ntau thiab ntau dua ntawm cov khw muag khoom kom pab txhawb kev ua neej nyob hauv xov tooj.
Cov tswv lag luam xav kom lawv cov khoom lag luam sawv ntsug ntawm lub txee thiab tuav cov neeg siv khoom lub qhov muag hauv 3-5 vib nas this, hloov tau yooj yim ntim tsis tsuas yog nqa 360-degree qhov chaw luam tawm, tab sis tuaj yeem ua 'zoo li tus' kom nyiam thiab muab kev ua haujlwm.Kev yooj yim ntawm kev siv thiab kev thov txee siab yog qhov tseem ceeb rau cov tswv lag luam.
Cov ntaub ntawv ruaj khov thiab kev tsim kho ntawm cov khoom ntim tau yooj yim, ua ke nrog nws ntau lub sijhawm tsim, ua rau nws yog qhov zoo tshaj plaws ntim tshuaj rau ntau yam khoom noj.Tsis tsuas yog nws tiv thaiv cov khoom zoo, tab sis nws kuj muab lub hom phiaj txhawb kom zoo dua.Piv txwv li, koj tuaj yeem muab cov qauv los yog cov qauv mus txawv tebchaws ntawm koj cov khoom, xa cov qauv mus rau cov ntaub ntawv tshaj tawm, lossis faib rau cov xwm txheej.Tag nrho cov no tuaj yeem nthuav qhia koj lub hom phiaj thiab cov khoom lag luam rau cov neeg siv khoom tshiab, raws li kev ntim khoom yooj yim los ntawm ntau cov duab thiab ntau thiab tsawg.
Tsis tas li ntawd, kev ntim khoom yooj yim yog qhov zoo tagnrho rau kev lag luam e-lag luam, raws li ntau tus neeg siv khoom tso lawv cov xaj digitally ntawm lub computer lossis smartphone.Ntawm lwm cov txiaj ntsig, kev ntim khoom yooj yim muaj kev xa khoom zoo.
Cov khoom lag luam tau ua tiav cov khoom siv tau zoo vim tias cov ntim tau yooj yim yog sib dua li cov thawv ntim khoom thiab siv pov tseg tsawg dua thaum tsim khoom.Qhov no kuj pab txhim kho kev thauj mus los.Piv nrog rau cov thawv ntim khoom nruj, lub ntim ntim tau yooj yim yog sib dua hauv qhov hnyav thiab yooj yim rau kev thauj mus los.Tej zaum qhov txiaj ntsig tseem ceeb tshaj plaws rau cov neeg tsim khoom noj khoom haus yog qhov hloov pauv tau yooj yim tuaj yeem ua rau lub neej txee ntawm cov zaub mov, tshwj xeeb tshaj yog cov khoom tshiab thiab cov nqaij.
Nyob rau hauv xyoo tas los no, kev ntim khoom yooj yim tau dhau los ua thaj chaw nthuav dav rau cov ntawv hloov pauv, muab kev lag luam ntim nrog cov hauv kev los nthuav lawv cov lag luam.Qhov no yog qhov tseeb tshwj xeeb hauv kev ntim khoom noj.
② Qhov cuam tshuam ntawm tus kab mob tshiab tshiab
Thaum ntxov ntawm tus kabmob kis thoob ntiaj teb, cov neeg siv khoom tau nkag mus rau hauv khw muag khoom kom tau txais cov khoom noj ntawm lub rhawv kom sai li sai tau.Qhov tshwm sim ntawm tus cwj pwm no, thiab kev cuam tshuam tsis tu ncua ntawm tus kabmob kis mus rau lub neej niaj hnub, tau cuam tshuam rau kev lag luam khoom noj hauv ntau txoj hauv kev. .Lub khw ntim khoom noj tsis tau muaj kev cuam tshuam tsis zoo los ntawm qhov tshwm sim.Raws li nws yog ib qho tseem ceeb ntawm kev lag luam, nws tsis tau raug kaw zoo li ntau lwm yam lag luam, thiab ntim khoom noj tau muaj kev loj hlob muaj zog nyob rau hauv 2020 raws li cov neeg siv khoom xav tau cov khoom ntim khoom yog siab.Qhov no yog vim muaj kev hloov pauv hauv kev noj zaub mov;Ntau tus neeg noj zaub mov hauv tsev ntau dua li noj tawm.Tib neeg kuj siv nyiaj ntau dua rau kev tsim nyog tshaj li khoom kim heev.Txawm hais tias cov khoom ntim khoom noj, cov khoom siv thiab kev thauj mus los tau tawm tsam kom nrawm, kev thov yuav nyob twj ywm siab hauv 2022.
Ntau yam ntawm kev sib kis tau cuam tshuam rau lub lag luam no, uas yog lub peev xwm, lub sijhawm ua haujlwm thiab cov saw hlau xa khoom.Ob xyoos dhau los, qhov kev thov rau ntim tau nrawm dua, uas yog qhov tseem ceeb heev rau kev ua kom tau raws li ntau qhov chaw siv kawg, tshwj xeeb tshaj yog khoom noj, dej haus thiab tshuaj.Lub peev xwm luam ntawv tam sim no ntawm cov tub lag luam ua rau muaj kev kub ntxhov ntau.Ua tiav 20% kev muag khoom txhua xyoo tau dhau los ua qhov kev loj hlob zoo rau ntau ntawm peb cov neeg siv khoom.
Kev cia siab ntawm lub sij hawm luv luv ua ke nrog kev xa tawm ntawm kev txiav txim, ua rau muaj kev ntxhov siab ntxiv rau cov txheej txheem thiab qhib qhov rooj rau kev loj hlob hauv cov ntim khoom yooj yim.Peb tau pom cov qauv no tau txhim kho nyob rau ob peb xyoos dhau los, tab sis kev sib kis tau nrawm dua qhov hloov pauv.Tom qab kis thoob qhov txhia chaw, cov txheej txheem ntim cov khoom ntim tau yooj yim tuaj yeem ua tiav cov xaj sai thiab tau txais pob khoom rau cov neeg siv khoom hauv lub sijhawm sau tseg.Ua kom tiav cov xaj hauv 10 hnub es tsis yog 60 hnub yog qhov hloov pauv loj heev rau cov hom lag luam, ua rau lub vev xaib nqaim thiab cov khoom lag luam hloov pauv tau yooj yim los daws qhov kev thov nce siab thaum cov neeg siv khoom xav tau tshaj plaws.Cov me me khiav qhov ntau thiab tsawg pab txhawb kev tsim cov digital, ntxiv pov thawj tias cov hloov pauv hloov pauv hloov pauv digital tsis tau tsuas yog loj hlob, tab sis yuav loj hlob ntxiv.
③ Kev txhawb nqa kom ruaj khov
Muaj kev qhia ntau dua rau kev zam tsis txhob muab pov tseg thoob plaws hauv cov khoom siv, thiab ntim khoom noj muaj peev xwm tsim cov khoom pov tseg ntau.Yog li ntawd, cov khoom lag luam thiab cov txheej txheem txhawb nqa kev siv cov khoom siv ruaj khov dua.Lub tswv yim ntawm "txo, rov siv dua, rov siv dua" yeej tsis pom tseeb dua.
Cov qauv tseem ceeb uas peb tab tom pom hauv qhov chaw noj zaub mov yog kev tsom mus rau kev ntim khoom ruaj khov.Hauv lawv lub ntim, cov tswv lag luam tau tsom ntau dua li qhov kev xaiv kom ruaj khov, Qhov no suav nrog cov piv txwv ntawm kev txo cov khoom siv los txo cov pa roj carbon hneev taw, tsom rau kev ua kom rov ua dua tshiab, thiab siv cov khoom siv rov ua dua tshiab.
Txawm hais tias ntau qhov kev sib tham nyob ib puag ncig kev ruaj ntseg ntawm cov ntim khoom noj yog hais txog kev noj cov khoom, cov zaub mov nws tus kheej yog lwm qhov kev xav.Avery Dennison's Collins tau hais tias: "Cov zaub mov pov tseg tsis yog nyob rau sab saum toj ntawm kev sib tham ntim khoom ruaj khov, tab sis nws yuav tsum yog.Khoom noj khoom haus pov tseg suav txog 30-40% ntawm Asmeskas cov khoom noj.Thaum nws mus rau qhov chaw pov tseg, cov khoom pov tseg no yog Nws tsim cov methane thiab lwm cov pa roj uas cuam tshuam rau peb ib puag ncig.Kev ntim khoom yooj yim coj lub neej txee ntev dua rau ntau cov khoom noj khoom haus, txo cov khib nyiab.Cov khoom noj khib nyiab suav rau feem pua ntawm cov khib nyiab ntau tshaj plaws hauv peb qhov chaw pov tseg, thaum lub ntim ntim tau yooj yim rau 3% -4%.Yog li ntawd, tag nrho cov pa roj carbon hneev taw ntawm kev tsim khoom thiab ntim hauv cov ntim hloov pauv tau zoo rau ib puag ncig, vim nws ua rau peb cov zaub mov ntev dua nrog cov khoom pov tseg tsawg.
Compostable ntim kuj tau txais ntau txoj hauv kev lag luam, thiab raws li tus neeg muag khoom peb siv zog ua kom rov ua dua tshiab thiab ua kom zoo hauv lub siab thaum tsim cov ntim khoom tshiab, Recyclable Packaging, ntau cov ntawv pov thawj rov ua dua tshiab hloov pauv cov kev daws teeb meem.
Lub sij hawm xa tuaj: Plaub Hlis-07-2022