Kev ntim khoom noj yog ib feem ntawm kev siv kawg uas niaj hnub hloov pauv thiab loj hlob zuj zus uas tseem raug cuam tshuam los ntawm cov thev naus laus zis tshiab, kev ruaj khov thiab cov cai. Kev ntim khoom yeej ib txwm yog hais txog kev muaj kev cuam tshuam ncaj qha rau cov neeg siv khoom ntawm cov txee uas muaj neeg coob tshaj plaws. Tsis tas li ntawd, cov txee tsis yog cov txee tshwj xeeb rau cov hom loj xwb. Cov thev naus laus zis tshiab, los ntawm kev ntim khoom yooj ywm mus rau kev luam ntawv digital, tso cai rau ntau thiab ntau lub hom me me thiab cov khoom lag luam tshiab kom nkag mus rau hauv kev lag luam.
Feem ntau cov npe hu ua "challenger brands" muaj cov pawg loj, tab sis tus lej ntawm cov xaj ib pawg yuav me me. SKUs kuj tseem txuas ntxiv mus rau ntau zuj zus thaum cov tuam txhab loj ntim khoom rau cov neeg siv khoom sim cov khoom, ntim khoom thiab kev lag luam tshaj tawm ntawm cov txee. Cov pej xeem lub siab xav kom muaj lub neej zoo dua thiab noj qab haus huv dua tsav ntau yam kev hloov pauv hauv thaj chaw no. Cov neeg siv khoom kuj xav kom nco ntsoov thiab tiv thaiv tias kev ntim khoom noj yuav txuas ntxiv ua lub luag haujlwm tseem ceeb ntsig txog kev huv hauv kev faib khoom, kev tso saib, kev faib khoom, kev khaws cia thiab kev khaws cia zaub mov.
Thaum cov neeg siv khoom paub ntau ntxiv, lawv kuj nyiam kawm ntxiv txog cov khoom. Cov ntim pob tshab txhais txog cov ntim khoom noj uas ua los ntawm cov khoom pob tshab, thiab thaum cov neeg siv khoom txhawj xeeb txog cov khoom xyaw siv hauv cov khoom noj thiab cov txheej txheem ua lawv, lawv txoj kev xav kom pom tseeb hom lag luam nce ntxiv.
Tau kawg, cov cai lij choj ua lub luag haujlwm tseem ceeb hauv kev ntim khoom noj, tshwj xeeb tshaj yog thaum cov neeg siv khoom paub ntau dua li yav dhau los txog kev nyab xeeb ntawm cov khoom noj. Cov cai thiab cov kev cai lij choj ua kom cov khoom noj raug tswj hwm kom zoo hauv txhua yam, ua rau muaj kev noj qab haus huv zoo.
①Kev hloov pauv ntawm cov ntim khoom yooj ywm
Vim yog cov yam ntxwv thiab qhov zoo ntawm cov ntim khoom noj uas yoog tau, ntau thiab ntau lub npe khoom noj, loj thiab me, pib txais cov ntim khoom noj uas yoog tau. Cov ntim khoom uas yoog tau tshwm sim ntau dua thiab ntau dua ntawm cov txee hauv khw kom yooj yim rau kev siv niaj hnub.
Cov tswv lag luam xav kom lawv cov khoom sawv tawm ntawm lub txee thiab ntes tau tus neeg siv khoom lub qhov muag hauv 3-5 vib nas this, cov ntim khoom yoog tau tsis yog tsuas yog coj qhov chaw 360-degree los luam tawm, tab sis tuaj yeem 'puab' kom nyiam mloog thiab muab kev ua haujlwm. Kev yooj yim ntawm kev siv thiab kev nyiam txee siab yog qhov tseem ceeb rau cov tswv lag luam.
Cov ntaub ntawv ruaj khov thiab kev tsim cov ntim khoom yooj ywm, ua ke nrog nws ntau lub cib fim tsim, ua rau nws yog ib qho kev daws teeb meem zoo tshaj plaws rau ntau yam khoom noj. Nws tsis yog tsuas yog tiv thaiv cov khoom zoo xwb, tab sis nws kuj muab qhov zoo rau lub hom lag luam. Piv txwv li, koj tuaj yeem muab cov qauv lossis cov qauv me me ntawm koj cov khoom, txuas cov qauv rau cov ntaub ntawv tshaj tawm, lossis faib lawv ntawm cov xwm txheej. Tag nrho cov no tuaj yeem qhia koj lub hom lag luam thiab cov khoom rau cov neeg siv khoom tshiab, vim tias cov ntim khoom yooj ywm muaj ntau yam duab thiab qhov ntau thiab tsawg.
Tsis tas li ntawd xwb, cov khoom ntim khoom uas yoog tau yooj yim yog qhov zoo tagnrho rau kev lag luam hauv online, vim tias ntau tus neeg siv khoom tso lawv cov xaj digital los ntawm lub khoos phis tawj lossis xov tooj ntse. Ntawm lwm cov txiaj ntsig, cov khoom ntim khoom uas yoog tau yooj yim muaj cov txiaj ntsig xa khoom.
Cov hom lag luam tau ua tiav cov khoom siv zoo vim tias cov ntim khoom yooj ywm sib dua li cov thawv khov kho thiab siv cov khib nyiab tsawg dua thaum lub sijhawm tsim khoom. Qhov no kuj pab txhim kho kev thauj mus los zoo. Piv rau cov thawv khov kho, cov ntim khoom yooj ywm sib dua thiab yooj yim dua rau kev thauj mus los. Tej zaum qhov txiaj ntsig tseem ceeb tshaj plaws rau cov neeg tsim khoom noj yog tias cov ntim khoom yooj ywm tuaj yeem ntev lub sijhawm khaws cia ntawm cov khoom noj, tshwj xeeb tshaj yog cov khoom tshiab thiab nqaij.
Nyob rau xyoo tas los no, cov khoom ntim khoom yooj ywm tau dhau los ua qhov chaw nthuav dav rau cov neeg hloov daim ntawv lo, muab cov sijhawm rau kev lag luam ntim khoom los nthuav lawv txoj kev lag luam. Qhov no muaj tseeb tshwj xeeb hauv kev ntim khoom noj.
②Qhov cuam tshuam ntawm tus kab mob tshiab crown
Thaum pib ntawm tus kab mob sib kis, cov neeg siv khoom tau mus rau cov khw muag khoom kom tau txais zaub mov sai li sai tau. Cov txiaj ntsig ntawm tus cwj pwm no, thiab qhov cuam tshuam ntawm tus kab mob sib kis rau lub neej txhua hnub, tau cuam tshuam rau kev lag luam zaub mov hauv ntau txoj kev. Kev lag luam ntim zaub mov tsis tau raug cuam tshuam tsis zoo los ntawm tus kab mob sib kis. Raws li nws yog ib qho kev lag luam tseem ceeb, nws tsis tau raug kaw zoo li ntau lwm lub lag luam, thiab kev ntim zaub mov tau muaj kev loj hlob zoo hauv xyoo 2020 vim tias cov neeg siv khoom xav tau cov khoom ntim khoom ntau. Qhov no yog vim muaj kev hloov pauv hauv kev noj mov; ntau tus neeg noj mov hauv tsev es tsis txhob noj mov sab nraud. Cov neeg kuj siv nyiaj ntau dua rau cov khoom siv tseem ceeb dua li cov khoom kim heev. Thaum sab kev muab khoom ntawm cov zaub mov ntim khoom, cov ntaub ntawv thiab kev thauj mus los tau tawm tsam kom ua raws li qhov nrawm, qhov kev thov yuav tseem siab hauv xyoo 2022.
Muaj ntau yam ntawm tus kab mob sib kis tau cuam tshuam rau lub khw no, xws li lub peev xwm, lub sijhawm ua khoom thiab cov khoom xa tuaj. Tau ob xyoos dhau los, qhov kev thov rau kev ntim khoom tau nrawm dua, uas yog qhov tseem ceeb heev rau kev ua tiav kom tau raws li ntau qhov chaw siv kawg, tshwj xeeb tshaj yog zaub mov, dej haus thiab tshuaj. Lub peev xwm luam ntawv tam sim no ntawm tus tub luam ua rau muaj kev nyuaj siab ntau. Kev ua tiav 20% txhua xyoo kev loj hlob ntawm kev muag khoom tau dhau los ua qhov xwm txheej loj hlob rau ntau tus neeg siv khoom.
Kev xav tias lub sijhawm ua khoom luv dua ua ke nrog kev nkag los ntawm cov xaj, ua rau muaj kev nyuaj siab ntxiv rau cov neeg ua haujlwm thiab qhib lub qhov rooj rau kev loj hlob hauv cov ntim khoom digital. Peb tau pom qhov sib txawv no tau tsim kho nyob rau ob peb xyoos dhau los, tab sis tus kab mob sib kis tau ua rau muaj kev hloov pauv sai dua. Tom qab muaj tus kab mob sib kis, cov neeg ua cov ntim khoom digital tau ua tiav cov xaj sai thiab tau txais cov pob khoom rau cov neeg siv khoom hauv lub sijhawm sau cia. Kev ua tiav cov xaj hauv 10 hnub es tsis yog 60 hnub yog qhov kev hloov pauv loj heev rau cov hom lag luam, ua rau cov khoom lag luam nqaim thiab cov khoom ntim khoom digital tuaj yeem daws qhov kev thov nce siab thaum cov neeg siv khoom xav tau nws tshaj plaws. Cov khoom me me ua rau kev tsim khoom digital yooj ywm, ua pov thawj ntxiv tias kev hloov pauv ntawm cov ntim khoom digital tsis yog tsuas yog loj hlob ntau xwb, tab sis yuav txuas ntxiv loj hlob.
③Kev txhawb nqa kom ruaj khov
Muaj kev tsom mus rau kev zam kev pov tseg thoob plaws hauv cov saw hlau xa khoom, thiab cov ntim khoom noj muaj peev xwm tsim cov khib nyiab ntau heev. Yog li ntawd, cov npe thiab cov neeg ua khoom lag luam tab tom txhawb kev siv cov khoom siv ruaj khov dua. Lub tswv yim ntawm "txo, rov siv dua, rov ua dua tshiab" yeej tsis tau pom tseeb dua.
Qhov sib txawv tseem ceeb uas peb pom hauv qhov chaw ua zaub mov yog kev tsom mus rau kev ntim khoom uas ruaj khov. Hauv lawv cov ntim khoom, cov tswv lag luam tsom mus rau kev xaiv cov khoom uas ruaj khov dua li yav dhau los. Qhov no suav nrog cov piv txwv ntawm kev txo qhov loj ntawm cov khoom siv kom txo tau cov pa roj carbon dioxide, kev tsom mus rau kev siv cov khoom rov ua dua tshiab, thiab kev siv cov khoom siv rov ua dua tshiab.
Txawm hais tias feem ntau ntawm kev sib tham txog kev ruaj khov ntawm kev ntim khoom noj yog tsom mus rau kev siv cov khoom siv, cov khoom noj nws tus kheej yog lwm qhov kev xav txog. Avery Dennison's Collins tau hais tias: "Cov khoom noj pov tseg tsis yog qhov tseem ceeb tshaj plaws ntawm kev sib tham txog kev ntim khoom noj, tab sis nws yuav tsum yog. Cov khoom noj pov tseg suav txog 30-40% ntawm cov khoom noj hauv Tebchaws Meskas. Thaum nws mus rau qhov chaw pov tseg, cov khoom noj pov tseg no yog Nws tsim cov pa roj methane thiab lwm yam pa roj uas cuam tshuam rau peb ib puag ncig. Cov khoom ntim khoom yooj ywm coj lub sijhawm ntev dua rau ntau lub lag luam khoom noj, txo cov khib nyiab. Cov khoom noj pov tseg suav txog feem pua ntawm cov khib nyiab hauv peb qhov chaw pov tseg, thaum cov khoom ntim khoom yooj ywm suav txog 3% -4%. Yog li ntawd, tag nrho cov pa roj carbon ntawm kev tsim khoom thiab kev ntim khoom hauv cov khoom ntim yooj ywm zoo rau ib puag ncig, vim nws ua rau peb cov khoom noj ntev dua nrog cov khib nyiab tsawg dua.
Cov khoom ntim khoom uas lwj tau kuj tau txais kev nyiam ntau hauv kev ua lag luam, thiab ua tus neeg muag khoom peb siv zog ua kom rov ua dua tshiab thiab ua kom lwj hauv siab thaum tsim cov khoom ntim khoom tshiab, Recyclable Packaging, ntau yam kev daws teeb meem ntim khoom uas rov ua dua tshiab tau ntawv pov thawj.
Lub sijhawm tshaj tawm: Lub Xya Hli-07-2022
