Gravure luam ntawv pab kom tus kheej ntim khoom, Raws li cov lus hais mus, "neeg vam khom cov khaub ncaws, Buddha cia siab rau cov khaub ncaws kub", thiab cov ntim zoo feem ntau ua lub luag haujlwm ntxiv cov ntsiab lus.Khoom noj khoom haus tsis muaj kev zam.Txawm hais tias kev ntim khoom yooj yim tam sim no tau tawm tswv yim thiab ntau lub ntim yog tawm tsam, lub siab dawb siab zoo, ua kom zoo dua qub thiab muaj tswv yim tsim ntim tseem ua lub luag haujlwm tseem ceeb hauv kev lag luam khoom noj.Txhawm rau kom ua raws li kev hloov pauv sai ntawm cov neeg siv khoom xav tau, ntim cov khoom lag luam ib txwm yuav tsum nyob twj ywm tshiab, yog li qhov twg yuav ntim innovation technology mus rau yav tom ntej?
Kev hloov pauv tsis tu ncua ntawm cov neeg siv khoom tus cwj pwm tau ua rau lub xeev-of-the-art technology los muab cov xwm txheej txaus rau cov tuam txhab ntim khoom kom nyob twj ywm tshiab.Kev tshuaj xyuas thiab kev tshawb fawb txog kev txhim kho yav tom ntej ntawm kev ntim khoom tuaj yeem pom los ntawm plaub yam hauv qab no.
hom qub
Xyoo 2012 London Olympics, kev tshoob kos ntawm Tub Vaj Ntxwv William thiab Kate Middle, poj huab tais crown coronation thiab saum toj no ua rau lub ntiaj teb xav tias kev hlub thiab kev txaus siab ntawm cov neeg Askiv. Tom qab ntawd, UK ntim kev lag luam kuj tau hloov pauv, cov khoom lag luam hauv kev ntim khoom. kom them nyiaj ntau dua kom muaj kev cuam tshuam cov kev cai style thiab nostalgic tsim lub tswv yim, vim hais tias cov khoom qub tuaj yeem cuam tshuam qhov kev xav ntawm kev loj hlob hauv UK.
Kev ntim khoom qub qub tsis yog tsuas yog ua lub luag haujlwm tseem ceeb hauv cov qauv, tab sis kuj qhia txog kev ntseeg siab.Raws li qhov no, ntau lub npe thiab cov khoom lag luam tuaj yeem tau txais kev nyiam ntawm cov neeg siv khoom yooj yim dua, vim lawv paub tias lawv tuaj yeem ntseeg tau los ntawm cov pej xeem, thiab ntim tau tshwm sim los qhia cov lus tseem ceeb no.
Personalized ntim
Cov ntawv ntim khoom tus kheej tau dhau los ua ib qho cuab yeej zoo tshaj plaws rau cov hom lag luam nyiam cov neeg siv khoom.Lub tuam txhab dej haus Coca-Cola tau muab tso rau hauv daim ntawv thov, thiab tau nthuav dav nws txoj kev lag luam los ntawm kev luam ntawv tus kheej rau cov ntim ntim sib txawv, uas tau txhim kho nws cov lag luam lag luam zoo heev thiab tau lees paub los ntawm kev ua lag luam.Nws yuav tsum tau hais txog tias Coca-Cola tsuas yog qhov pib xwb, thiab ntau lub npe hauv khw tam sim no pib muab cov neeg siv khoom ntim khoom tus kheej.Piv txwv li, vodka, daim ntawv lo cawv siv 4 lab tus qauv tsim tshwj xeeb, ua rau cov neeg siv khoom nyiam.
Cov neeg muag khoom lag luam tau pib txhim kho lawv cov kev lag luam cuam tshuam los ntawm Is Taws Nem thiab kev tshaj xov xwm, thiab cov neeg siv khoom muaj kev nkag siab tob dua thiab nkag siab ntau dua ntawm lo lus tus kheej ua ntej.Piv txwv li, Heinz ketchup, tshwj xeeb tshaj yog nrov hauv Facebook hauv Tebchaws Meskas, yog qhov nrov heev vim tias koj tuaj yeem muab nws ua khoom plig rau koj cov phooj ywg thiab cov neeg koj hlub.Nyob rau tib lub sijhawm, kev nce qib ntawm cov thev naus laus zis tau ua rau cov khoom lag luam muaj tswv yim thiab pheej yig dua, thiab kev nce qib ntawm kev ntim khoom tus kheej yog qhov kev xav zoo ntawm qhov tseem ceeb ntawm kev lag luam ntim khoom.
Sub-packing
Yuav kom ua tiav hauv kev ua lag luam, cov khoom lag luam yuav tsum nkag siab txog cov kev xav tau ntawm cov neeg siv khoom.Piv txwv li, kev ntim khoom yooj yim yog tsim rau cov neeg siv khoom ntawm txoj kev, uas tsis muaj sijhawm los qhib cov thawv loj thiab nyuaj.Kev ntim khoom tshiab thiab yooj yim, xws li cov pob khoom tiaj tus uas tuaj yeem nyem tawm thiab muab faib rau cov neeg sib txawv, yog qhov ua tau zoo heev.
Kev ntim khoom yooj yim kuj tuaj yeem raug sau npe luv rau kev ntim khoom ntxim hlub, qhov tsom mus rau qhov yooj yim ntawm kev qhib.Tsis tas li ntawd, cov khoom ntim kuj tseem tuaj yeem pab cov neeg siv khoom paub qhov txawv ntawm qhov tshwj xeeb yam tsis paub txog tus nqi, uas ua rau cov khoom ntim khoom zoo nkauj dua.
muaj tswv yim ntim
Rau cov tswv lag luam, lub hom phiaj kawg ntawm kev ntim khoom zoo yog kom tau txais kev nyiam ntawm cov neeg siv khoom ntawm lub tsev muag khoom txee, ua rau lawv thaum kawg yuav, uas yog lub npe hu ua kev hlub thaum xub thawj pom.Yuav kom ua tiav qhov no, cov hom lag luam yuav tsum sib txuas lus qhov tshwj xeeb ntawm lawv cov khoom thaum tshaj tawm.Budweiser tau ua tiav zoo hauv kev ntim khoom sib txawv, thiab lub ntim ntim npias tshiab yog qhov muag pom hauv cov duab ntawm lub hneev khi.Champagne launched los ntawm Chateau Taittinger nyob rau hauv Fabkis kuj tau ntim rau hauv fwj ntawm cov xim sib txawv, thiab nws yog thaum kawg nrov heev nyob rau hauv lub lag luam.
Yog vim li cas vim li cas ntau hom khoom lag luam tuaj yeem sib txawv yog tias lawv qhia lub tswv yim ntawm qhov koj pom yog qhov koj tau txais.Ib yam li ntawd, qee lub npe cawv xaiv siv cov qauv tsim qauv qub los xa cov neeg siv khoom siv lub teeb pom kev zoo.Loyalty, simplicity thiab huv si yog tag nrho cov lus tseem ceeb uas hom xav xa mus rau lawv cov neeg siv khoom.
Tsis tas li ntawd, cov neeg siv khoom kuj tseem txhawj xeeb txog kev tiv thaiv ib puag ncig ntsuab, yog li cov tswv lag luam tseem yuav tsum muaj kev cuam tshuam txog kev tiv thaiv ib puag ncig ntawm cov khoom ntawm cov khoom ntim.Cov ntaub ntawv xim av, ntim zoo nkauj, thiab cov qauv tsim qauv yooj yim txhua tus ua rau cov neeg siv khoom xav tias yog tus phooj ywg zoo
Post lub sij hawm: Jun-15-2022