Kev luam ntawv gravure pab kho kom haum rau cov ntim khoom, Raws li cov lus hais tias, "tib neeg vam khom khaub ncaws, Buddha vam khom khaub ncaws kub", thiab cov ntim khoom zoo feem ntau ua lub luag haujlwm hauv kev ntxiv cov ntsiab lus. Khoom noj tsis muaj qhov tshwj xeeb. Txawm hais tias cov ntim khoom yooj yim tam sim no tau txhawb nqa thiab cov ntim khoom ntau dhau tsis pom zoo, kev tsim cov ntim khoom dav dav, zoo nkauj thiab muaj tswv yim tseem ua lub luag haujlwm tseem ceeb hauv kev lag luam khoom noj. Yuav kom ua raws li qhov kev hloov pauv sai ntawm kev thov ntawm cov neeg siv khoom, cov chaw tsim khoom ntim khoom ib txwm yuav tsum nyob twj ywm tshiab, yog li cov thev naus laus zis tshiab ntim khoom yuav mus qhov twg yav tom ntej?
Kev hloov pauv tas li ntawm cov cwj pwm ntawm cov neeg siv khoom tau ua rau cov thev naus laus zis niaj hnub no muab cov xwm txheej txaus rau cov tuam txhab ntim khoom kom tseem muaj kev tsim kho tshiab. Kev tshuaj xyuas thiab kev tshawb nrhiav txog kev txhim kho yav tom ntej ntawm kev ntim khoom tuaj yeem saib los ntawm plaub yam hauv qab no.
hom qub
Xyoo 2012 London Olympics, kev sib yuav ntawm Prince William thiab Kate Middle, kev ua koob tsheej ntawm poj huab tais thiab saum toj no ua rau lub ntiaj teb xav tias lub teb chaws thiab kev khav theeb ntawm cov neeg Askiv. Tom qab ntawd, kev lag luam ntim khoom hauv UK kuj tau hloov pauv, cov khoom lag luam hauv kev tsim khoom ntim khoom kom them sai sai rau cov qauv ib txwm muaj thiab lub tswv yim tsim qauv nostalgic, vim tias lub npe qub tuaj yeem cuam tshuam ntau dua qhov kev loj hlob hauv UK.
Cov ntim khoom qub tsis yog tsuas yog ua lub luag haujlwm tseem ceeb hauv qhov sib txawv xwb, tab sis kuj qhia txog kev ntseeg siab. Vim li no, ntau lub npe thiab cov khoom lag luam tuaj yeem tau txais kev saib xyuas ntawm cov neeg siv khoom yooj yim dua, vim lawv paub tias pej xeem tuaj yeem ntseeg siab rau lawv, thiab cov ntim khoom tau qhia cov lus tseem ceeb no.
Kev ntim khoom raws li tus kheej
Cov ntawv luam tawm ntawm cov khoom ntim khoom uas muaj tus kheej tau dhau los ua ib qho cuab yeej zoo tshaj plaws rau cov hom lag luam los nyiam cov neeg siv khoom. Lub tuam txhab haus dej Coca-Cola tau siv nws rau hauv kev siv tiag tiag, thiab tau nthuav dav nws cov feem ntawm kev ua lag luam los ntawm kev luam cov ntawv lo rau cov fwj ntim khoom sib txawv, uas tau txhim kho nws lub npe lag luam thiab tau txais kev lees paub los ntawm kev ua lag luam. Nws yuav tsum tau hais tias Coca-Cola tsuas yog qhov pib xwb, thiab ntau lub npe lag luam hauv kev ua lag luam tam sim no pib muab cov khoom ntim khoom uas muaj tus kheej rau cov neeg siv khoom. Piv txwv li, vodka, daim ntawv lo cawv siv 4 lab tus qauv tsim tshwj xeeb, ua rau nws yog tus neeg siv khoom nyiam.
Cov neeg muag khoom lag luam tau pib txhim kho lawv lub hwj chim hauv tuam txhab los ntawm Is Taws Nem thiab kev tshaj xov xwm hauv zej zog, thiab cov neeg siv khoom muaj kev nkag siab tob dua thiab meej dua txog lo lus personalization dua li yav dhau los. Piv txwv li, Heinz ketchup, uas nrov tshwj xeeb hauv Facebook hauv Tebchaws Meskas, nrov heev vim tias koj tuaj yeem muab nws ua khoom plig rau koj cov phooj ywg thiab cov neeg koj hlub. Tib lub sijhawm, kev nce qib ntawm thev naus laus zis tau ua rau cov khoom muaj tswv yim ntau dua thiab pheej yig dua, thiab kev nce qib ntawm kev ntim khoom personalization yog qhov kev cuam tshuam zoo ntawm kev lag luam ntim khoom.
Kev ntim khoom me me
Yuav kom ua tiav hauv kev ua lag luam, cov hom lag luam yuav tsum nkag siab txog cov kev xav tau ntawm cov neeg siv khoom. Piv txwv li, cov ntim khoom yooj yim yog qhov tsim nyog rau cov neeg siv khoom ntawm txoj kev, uas tsis muaj sijhawm qhib cov thawv loj thiab nyuaj. Cov ntim khoom tshiab thiab yooj yim, xws li cov pob mos mos uas tuaj yeem nias tawm thiab faib rau cov neeg sib txawv, yog ib qho kev ua tiav zoo heev.
Cov ntim khoom yooj yim kuj tseem tuaj yeem raug xaiv los ua cov ntim khoom zoo nkauj, qhov tseem ceeb yog qhov yooj yim ntawm kev qhib. Tsis tas li ntawd, cov khoom ntim kuj tseem tuaj yeem pab cov neeg siv khoom kom paub qhov txawv ntawm qhov ntau yam yam tsis paub qhov ntau npaum li cas, uas ua rau cov khoom ntim zoo nkauj dua.
kev ntim khoom muaj tswv yim
Rau cov tswv lag luam, lub hom phiaj kawg ntawm kev ntim khoom zoo yog kom yeej cov neeg siv khoom ntawm lub txee loj, ua rau lawv thaum kawg yuav, uas yog qhov hu ua kev hlub thaum pom thawj zaug. Yuav kom ua tiav qhov no, cov hom lag luam yuav tsum qhia txog qhov tshwj xeeb ntawm lawv cov khoom thaum tshaj tawm. Budweiser tau ua tiav zoo heev hauv kev sib txawv ntawm cov khoom ntim, thiab cov ntim npias tshiab yog qhov muag pom hauv daim ntawv ntawm txoj hlua khi. Champagne uas Chateau Taittinger tau tsim tawm hauv Fabkis kuj tau ntim rau hauv lub raj mis ntawm ntau xim sib txawv, thiab thaum kawg nws nrov heev hauv kev ua lag luam.
Qhov laj thawj uas ntau lub hom lag luam cov khoom lag luam txawv yog vim lawv qhia txog lub tswv yim ntawm yam koj pom yog yam koj tau txais. Ib yam li ntawd, qee lub hom cawv xaiv siv cov tswv yim tsim qauv qub los xa cov neeg siv khoom lub cim ntseeg siab. Kev ncaj ncees, kev yooj yim thiab kev huv si yog cov lus tseem ceeb uas cov hom lag luam xav xa mus rau lawv cov neeg siv khoom.
Tsis tas li ntawd xwb, cov neeg siv khoom kuj txhawj xeeb heev txog kev tiv thaiv ib puag ncig ntsuab, yog li cov tswv lag luam kuj yuav tsum xav txog kev tiv thaiv ib puag ncig ntawm cov khoom ntawm cov khoom ntim khoom. Cov ntaub ntawv xim av, cov khoom ntim zoo nkauj, thiab cov ntawv tsim yooj yim ua rau cov neeg siv khoom xav tias yog tus phooj ywg ib puag ncig.
Lub sijhawm tshaj tawm: Lub Rau Hli-15-2022
